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Alibaba sets a new sales record.
November 11, 2020
By: Happi Staff
Call it a singular sensation. The 12th annual 11.11 (Singles Day) Global Shopping Festival, which generated RMB498.2 billion ($74.1 billion) of gross merchandise volume (GMV). The US was the top international market for brands selling to China, contributing more than $5.4 billion of GMV. This year, Alibaba extended the festival from 24-hours to an 11-day campaign with two windows to shop for promotional items. “This year’s 11.11 demonstrates the opportunity of the Chinese consumer market fo...
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